Chegg, Inc (Project Sponsor)
Overview
As the leading student-first connected learning platform, Chegg strives to improve the overall return on investment in education by helping students learn more in less time and at a lower cost.
Chegg is continually trying to create ways that encourage students to use their products by understanding student needs
The director of UX design at Chegg, Alex Logan, asked our advanced interaction design class to design a gamified strategy that motivates students to interact with each other while using Chegg products.
The purpose of this project was to increase:
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Student usage of the site.
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A feeling of student community.
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A perceived value from the Chegg platform.
The ultimate goal was to increase long term value (LTV) through higher retention and engagement rates of Chegg customers.
Scope: 4 months
My role:
With one other teammate, I created a gamification strategy that addressed Chegg's objectives of increasing:
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Helping students discover, use and get value from a greater set of Chegg learning products.
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Design a way for students to study material with other students from a selected relevant group to increase their performance and confidence.
The UX Design:
Using intrinsic and extrinsic motivators, we incorporated design patterns that facilitated a gamified Chegg experience.
The idea is that students can earn points for participating in all aspects of Chegg’s interface - from onboarding, to joining and leading study groups, to applying for internships.
All aspects of engagement are rewarded in a point system. The points are allocated to badges pertaining to technical skills and soft skills (portraying leadership ability). These badges communicate a highly engaged learner who will be a quality investment for companies. Chegg users can share their badges to LinkedIn, AngelList, and the local Chegg internship page with the hopes of increasing their likelihood of landing an interview and getting hired!
